Effective Date: 25.06.2025
Company Name: Imperium Wheels Ltd
Company Number: 16468947
Registered Address: 102 Hinton Road, Kingsthorpe, Northampton, NN2 8NG, England, United Kingdom
Contact: contact@imperiumwheels.co.uk

1. Introduction

This Cookie Policy explains how Imperium Wheels Ltd (“we”, “our”, “us”) uses cookies and similar tracking technologies when you visit our website: www.imperiumwheels.co.uk (“the Site”).

By continuing to use our Site, you consent to our use of cookies in accordance with this policy unless you choose to disable them via your browser settings or the cookie consent tool provided.

We use CookieYes to manage cookie consent and Google Tag Manager to deploy tags and tracking scripts in a GDPR-compliant manner.

2. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help us enhance your experience, understand user behavior, and ensure site functionality.

Cookies may be:

  • First-party cookies – set by our website
  • Third-party cookies – set by external services we use (e.g., Google)

Cookies can also be:

  • Session cookies – deleted when you close your browser
  • Persistent cookies – stored until manually deleted or expired

3. Types of Cookies We Use

We use the following categories of cookies on our Site:

a) Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and cookie consent.

Example: cookieyes-consent

b) Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website, which pages are most viewed, and how we can improve functionality.

Tools:

  • Google Analytics (via Google Tag Manager)
  • CookieYes analytics

c) Functional Cookies

These cookies allow the site to remember user preferences such as language, currency, or login state.

d) Marketing & Advertising Cookies

These cookies may be used to deliver relevant ads and measure their effectiveness across websites. We currently do not use these, but reserve the right to implement such tools with proper notice and consent.

4. Managing Your Cookie Preferences

When you first visit our site, a cookie banner (powered by CookieYes) allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

You can update your cookie choices at any time by clicking the “Cookie Settings” link in the footer of our website.

Additionally, you can manage cookies directly through your browser settings.

5. Third-Party Cookies

We may use third-party services such as:

  • Google Tag Manager – to manage and load analytics and tracking scripts
  • Google Analytics – to track website performance (IP anonymization enabled)
  • CookieYes – to manage and store user consent preferences

These providers may set their own cookies subject to their privacy policies. We ensure that all third-party integrations respect applicable data protection regulations.

6. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. Please review this page regularly to stay informed.

7. Contact Us

For questions about our use of cookies or your personal data, please contact:

Imperium Wheels Ltd
102 Hinton Road, Kingsthorpe, Northampton, NN2 8NG, UK
+43 676 4342718
contact@imperiumwheels.co.uk